Online Previews – Success and Failure
This Christmas season, I had two encounters with preview tools for online orders. One was good. The other, not so good.
With all my travels, I was a bit behind on my Christmas card effort. So… using a font I made of my own handwriting a few years ago and some of my trusty Flickr pictures, I made a Christmas letter which I chose to print out at Kinkos. I uploaded a PDF to their website. At that point, I got to preview what the printout would look like. I was disappointed to see some of the pictures looked a little blurry, but decided to go for it.
BUT, when I went to pick up the printouts, they were so gorgeous. Every picture was crisp and clear and the colors were so vivid. I was thrilled. Kinkos did a great job of exceeding my expectations.
The pictures were much clearer in the printout!
With Shutterfly, I uploaded a family photo to make a jig-saw puzzle out of it. Shutterfly also provided an online preview tool and included the disclaimer “Your picture will be printed exactly as shown here.” In this case, the preview looked pretty satisfactory:
But, when my product arrived, I found out “exactly as shown” was apparently up to interpretation.
The tin with the puzzle was even worse:
Whereas FedEx Kinko’s pleasantly surprised me, Shutterfly not so much.